Beyond the Brush: Supporting Facial Contour with Cosmetic Aesthetic Treatments

Disclaimer: This blog is intended for general educational purposes only and does not constitute medical advice or advertising of regulated health services. Any references to treatments or procedures are provided for informational awareness and should not be interpreted as recommendations or promotions. For personalised advice, please consult a qualified healthcare professional.

Who doesn’t love a good highlight and contour? It’s a go-to for defining cheekbones and softening angles — but it all washes off at the end of the day.

If you’re looking into options that offer subtle, longer-lasting support to your natural features (minus the daily makeup routine), cosmetic aesthetic treatments may be worth exploring.

Think refreshed contours, time saved, and a more effortless look that aligns with your goals — all discussed during a personalised consultation with your qualified provider.

Basically, these types of treatments involve applying specially formulated solutions beneath the skin to support and enhance specific areas of the face. Think of them as your contour and highlight tools — but longer lasting and designed to work harmoniously with your natural features. The result? A smoother base that can elevate your makeup look or even let you skip it altogether.

Among the most popular cosmetic aesthetic treatments today are wrinkle-smoothing procedures and volume-restoring treatments.

In fact, these two were among the most widely performed non-surgical aesthetic procedures worldwide in 2021 — with wrinkle-smoothing treatments performed over 7.3 million times and volume-enhancing treatments over 5.3 million.

Another popular option is the use of skin-hydrating treatments, such as bioremodelling, which help improve hydration and skin elasticity over time.

So, is it possible to achieve longer-lasting contour through these treatments?

Absolutely. When guided by a qualified practitioner, cosmetic aesthetic treatments can help sculpt the face toward more balanced proportions — often aiming for what’s known as an oval or inverted triangle shape.

These shapes are widely regarded for their natural symmetry, structure, and balance — features often associated with soft femininity and youthful definition. Celebrities like Rihanna, Beyoncé, and Emma Watson are often referenced as examples of this ideal facial harmony.

In a 2019 study by Farolch-Prats and Nome-Chamorro, researchers outlined facial contouring strategies for six basic face shapes. At Luxe Lips, we’ve built on those insights with real-world experience, adapting our approach to suit every client’s unique features and goals.

Enhancing the Round Face

Treatments for round face shapes can involve a personalised approach to contouring. Some of the most commonly explored options include:

• Wrinkle-Reducing Treatments
Rounder face shapes may appear less defined in the upper face. Some clients explore wrinkle-smoothing treatments to relax muscles responsible for pulling the brows downward or inward. This may help support a more lifted and softly arched brow, contributing to the look of a more elongated facial structure.

• Cheek Volume Support
Adjusting volume in specific areas of the cheeks can influence how the face is perceived. When tailored to your unique structure, this can provide gentle contouring that may bring more balance and dimension to the mid-face.

• Chin Profile Refinement
Round face shapes often feature a softer or shorter chin. Supporting projection or length in this area can contribute to a more defined lower face, depending on your anatomy and goals.

• Jaw Slimming & Jawline Contouring
To create a more oval appearance, some clients with strong masseter muscles may explore treatments that support muscle relaxation in this area. This can soften the lower face over time. Additional contouring may also be considered to bring structure and definition to the jawline.

Note: It’s generally recommended to wait 4–6 weeks after jaw-slimming treatments before considering jawline contouring. This allows time for the lower face to settle and ensures a balanced result.

• Lip Volume Enhancement
Adding height or fullness to the lips may help draw attention to the centre of the face. This can create a more balanced appearance — especially when the goal is to soften the roundness and enhance overall proportions.

Enhancing the Square Face

Treatments can involve a personalised approach to contouring. Some of the most commonly explored options include:

• Wrinkle-Reducing Treatments for the Jawline
Clients with prominent masseter muscles may experience bulkiness in the lower face. In these cases, muscle-relaxing treatments can be used to gradually reduce jaw prominence over time, often supporting a more tapered look. This is commonly considered by those aiming to soften the lower face.

• Mid-Face Volume Support
To balance angular features, some individuals opt to enhance volume in the mid-face or cheek area. When strategically placed, this can offer a lifted and softened appearance that complements strong cheekbones and adds harmony to the face.

Note: Proper placement is essential. Your provider will assess your unique proportions and determine the best approach for your goals.

• Chin Profile Refinement
A square-shaped chin can sometimes appear more prominent in comparison to other facial features. Gentle contouring or volume support may help refine the area and contribute to a more balanced lower face.

• Jaw Slimming
If the masseter muscles contribute to facial width, treatments that relax these muscles may be considered. Over a 4–6 week period, this can gradually reduce lower face volume and enhance definition — depending on the individual’s anatomy.

• Lip Volume Enhancement
Subtly enhancing lip volume can help draw attention toward the centre of the face. This may create a more balanced look, especially when the goal is to soften the emphasis on the jawline and distribute focus more evenly across facial features.

Enhancing the Triangle Face

Treatments can involve a personalised approach to contouring. Some of the most commonly explored options include:

• Volume Support for Temples and Cheeks
Enhancing volume in the temples and cheeks may help bring lift to the mid-face and support overall symmetry. This is often considered when the upper face appears narrower compared to the lower third.

• Chin Refinement
Subtle enhancements in the chin area may contribute to a more balanced profile. In triangle face shapes with a broader jawline, creating length or structure in the chin may help refine overall facial proportions.

• Jaw Slimming and Contouring
Depending on muscle bulk or facial width, relaxing certain jaw muscles can support a more tapered appearance over time. For added structure, subtle contouring along the jawline may also assist in creating definition and reducing the appearance of heaviness in the lower face.

• Skin Hydration and Firmness Support
Some clients choose treatments designed to improve skin firmness and hydration, particularly in areas prone to laxity such as the lower face. These treatments can complement contouring by supporting skin quality and elasticity.

• Mid-Face and Under-Eye Support
When jowling affects overall harmony, it may also cast shadows or hollow the under-eye area. Enhancing volume in this region can support a refreshed appearance and contribute to mid-face rejuvenation.

• Forehead and Brow Softening
To highlight the upper third of the face, some individuals consider relaxing the muscles that pull the brows downward. This can create a more open look in the upper face and help visually balance broader features in the lower third.

• Smile Line and Lower Face Softening
A downturned mouth may contribute to an impression of tiredness or sadness. Certain muscle-relaxing treatments may assist in lifting the corners of the mouth, depending on your anatomy and treatment plan.

• Jawline Definition
To improve definition or discreetly address concerns such as jowling, a personalised contouring approach may be considered. This supports a more structured lower face while preserving your natural features.

Enhancing the Inverted Triangle Face

However, there are times when the jawline may lose some of its definition. That’s when it’s a good idea to have a chat with a cosmetic injector who can give your whole face a thorough assessment. They’ll help you figure out how we can enhance and bring out the best in the features you already have.

Treatments can involve a personalised approach to contouring. Some of the most commonly explored options include:

• Mid- and Lower-Face Volume Support
  Individuals with an inverted triangle face shape — often marked by a broader forehead and narrower jawline — may benefit from treatments that focus on the mid and lower thirds of the face. Restoring or enhancing volume in the cheek and jawline areas can support more balanced proportions, helping to shift visual focus downward and create a more harmonious appearance.

Enhancing the Rectangle Face

Treatments can involve a personalised approach to contouring. Some of the most commonly explored options include:

Upper-Face Muscle Relaxation
For individuals with a longer facial structure and stronger jawline, relaxing targeted muscles in the upper face can help draw attention upward. This can contribute to a more lifted look around the forehead and eyes, helping to balance overall facial proportions.

Jawline Softening
To reduce the prominence of the lower face, particularly in the jaw area, treatments that help relax overactive jaw muscles (such as the masseters) may be considered. This can support a softer, more tapered jawline appearance over time.

Cheek and Chin Volume Support
Enhancing volume in the cheeks and refining the shape of the chin may assist in reducing a rectangular appearance. This approach helps introduce gentle curves and adds structure, contributing to a more balanced and proportionate look without elongating the face.

Lip Volume Enhancement
Subtle volume support in the lips may help add softness to the lower face and create a more harmonious overall aesthetic, particularly when aiming to offset angular contours.

Enhancing the Oblong Face

Treatments can involve a personalised approach to contouring. Some of the most commonly explored options include:

Temple Volume Support
An oblong face shape may have a more prominent vertical length and less width in the upper face. Supporting volume in the temple area can help soften hollowing and add gentle width, contributing to a more balanced facial silhouette.

Mid-Face (Cheek) Enhancement
Adding volume to the cheeks can enhance mid-face proportions and draw the eye toward the center of the face. This may help soften angular lines and offset vertical length, depending on your natural features.

Lower-Face Contouring (Jawline)
Subtle contouring in the jawline can help add definition and structure to the lower face. This may support overall harmony, especially when the aim is to balance facial length with proportional width.

Upper-Face Muscle Relaxation
Strategically relaxing certain facial muscles in the upper third of the face may assist in creating a more lifted and open appearance. This can be helpful in balancing the visual emphasis of the face by drawing focus upward.

Lip Volume Enhancement
Supporting volume in the lips can gently draw attention to the center of the face. This may help bring harmony to elongated facial shapes while enhancing overall symmetry.

Are these treatments safe?

Don’t worry! Experienced practitioners are trained to work with facial anatomy and proportions, allowing them to tailor treatment approaches that support a refreshed, natural-looking appearance—while aligning with your individual features and goals.

With the right approach, treatment outcomes can be tailored to suit your features without appearing exaggerated — always keeping balance and proportion in mind. According to Braccini et al. (2021), when performed conservatively, these treatments may support natural-looking results that align with individual goals.

That’s why choosing a qualified practitioner in a trusted clinic is essential. Your safety, preferences, and anatomy should guide every step of the process.

We understand the desire to feel confident in your own skin — not just on special occasions, but in your everyday life. Cosmetic aesthetic treatments are one way some people choose to support that feeling, helping them simplify their beauty routine and feel more comfortable in their natural features.

A personalised approach to aesthetic care in Melbourne | Melbourne Cosmetic Aesthetics

We understand how important it is to feel comfortable and informed when choosing an aesthetic provider. That’s why every treatment begins with a comprehensive consultation to help you understand your options and make decisions that feel right for you.

Got questions? Our team is available through 24/7 Instagram Chat Support to guide you at any stage of your journey.

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